Project Overview:

Strategic Ad Monetization and Product Optimization

This project focused on enhancing our organization’s ad monetization strategy and optimizing product offerings to drive higher profitability. By analyzing competitors’ strategies, leveraging advanced data visualization tools, and implementing data-driven recommendations, I played a key role in significantly improving key performance metrics.

Problem Statement:

Maximizing Ad Revenue and Product Profitability

Our organization faced challenges in maximizing ad revenue while reducing customer acquisition costs (CAC). Additionally, there was a need to optimize the product mix to boost the average order value (AOV) for high-margin items. A comprehensive strategy was required to identify opportunities for improvement in both ad performance and product offerings.

Challenges:

• Competitor Analysis: Evaluating the ad monetization strategies of key competitors, including Facebook’s ad inventory, to identify best practices and areas where we could gain a competitive edge.
• Data Integration and Analysis: Utilizing internal data and external datasets from Meltwater to create a holistic view of ad performance and audience behavior.
• Optimization of Ad Campaigns and Product Mix: Developing and implementing strategies to improve return on ad spend (ROAS) and optimize product offerings to increase profitability.

Project Details: